Those pop up ads that fly in lethal squadrons in formation across my laptop screen are sending me some new messages today. It is the dawn of the "bladder calming" treatment era. Based on who knows what I'm now assured on all the best places to go for non-prescribed but guaranteed help for my irritated bladder (some herbal kind of solution). Smiling middle aged male models with strangely combed hair assure me that I'll be well taken care off as their perfect wives look on and nod in passive approval. If only it was my bladder that was irritated I'd know just what to do. It's a change however from funeral expenses, little black party dresses (?) and holidays in the Canary Islands. Inspired by my recent browsing history never has made sense; when did I ever search for a new Vauxhall or a smart phone on eBay? A credit card with HSBC, Chinese recipes or Netflix access so I could catch up on the Gilmore Girls? The truth is it's a very blunt instrument that is being used against me, and sadly, despite all the effort I'm unlikely to bite on any of this algorithmic bait. Ah! But still it influences my thinking in sinister, strange ways I cannot comprehend...like the ads in the Glasgow Herald or the billboards at the traffic lights? The internet is not as smart as it thinks it is. I also wonder what advertisement would go best with spending a sunny morning indoors drawing Christmas hats onto cat's heads?