When you play their game and leave your happy little trails of habit and indulgence everywhere then you cant really complain when they come after you with their live bait. They are part of the fabric, they are part of our fabric and I have been chosen to receive a random but surely mechanised blessing from the great god of consumerism and appetite. Here it is tailored to meet all my most basic of needs, true, uncompromising and patronising. Even now at this hour (?) I feel strangely compelled to jump in the car and cash in this bounty. It may be that in this fragile mental state I'll succumb to the bright lights and colours of the carefree aisles and throw a few more items in the basket. I might even top up with petrol, DIY products or foreign currency on the way home. But then today is Thursday and tomorrow is an M&S shopping day, via the dental surgery of course. You guys at Tesco might need to try a bit harder to get that £250m back.
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