Wednesday, February 28, 2018

The reality was a soulless shed

I used to imagine a world without petrol stations and phone boxes, that would be how the future would look. Whilst that's all pretty likely (along with driverless cars), a world without shops is looking possible. I saw this in a snooze-paper (they'll be gone soon too), sadly the term "soulless shed" sums up the modern shopping experience. Suddenly soulless is becoming my favorite word, it just about applies to ... well it certainly applies to zombies.

Retail experts said Toys R Us’s problems were down to a lack of investment in its stores and website. “It would be easy to blame Amazon, but the reality is that Toys R Us has been a victim of complacency,” said Natalie Berg, an analyst at NBK Retail . “As a specialist retailer, the Toys R Us experience should have been a magical one with in-store events, dedicated play areas and product demonstrations. The reality was a soulless shed.”

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