Monday, May 30, 2022

Heavy Ice Cream


I'm in an ice cream shop*. The ice cream is normal but their process isn't. Once you've chosen a tub or a cone or whatever then they put your ice cream on a special scale and weigh it. Unfortunately the special ice cream scales were playing up and required regular rebooting. During the rebooting the ice cream was temporarily returned to the freezer to preserve it's very nature. 

Once the scales were up and running the ice cream was weighed and a price decided (by the machine). If ever there was an unnecessary process in retail this is it. What could be simpler than selling ice cream? 

Now it's technically dependent on a dodgy system and with only a few grams either way it makes little sense. The ice cream was nice but the desire to over complicate the sale had me baffled. Also amid this technological breakthrough in frozen dessert retailing, I was surprised to find that their till was cash only.

*I know that the photo isn't actually of ice cream, it isn't even an ice lolly but it was on the wall of the shop.

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