Now I have to think of some content that goes with this picture I took at a nearby motorway service station car park. It's a detail from a well weathered Costa Coffee hoarding. The photo doesn't really show the damage the aging process has done all that clearly but in real life the letters have a 3D quality thanks to the build up of dirt and crud. If only all fonts could age that way and that well, eventually turning into a shallow comment about the muck left at the bottom of consumerism's cup. Strangely I am not tempted to join this neglected club at the moment. Costa clearly don't care that much about their advertisements survival once they are set loose into the wild. I guess we always get the environment we deserve.
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