You Tubing

Deciding to kick-start a YouTube channel is a bit like deciding to go to the gym regularly or befriend someone who lists “crypto investor” in their bio. So you're full of optimism, wine-fuelled delusion, and the vague hope of becoming mildly successful without ever leaving your couch. On the plus side, you get to fiddle about with stuttering images, wear T-shirts and shorts while inwardly pretending to be polished and professional and possibly gain thousands of followers who adore you for being “talented” in a quirky way as you edit videos munching on a cold burrito. 

Then along come the pitfalls: the soul-crushing pressure to be consistent, the existential dread of a video getting 13 views (12 of which are you "testing"), and the sudden realisation that the algorithm is less a helpful friend and more a moody ex-wife who ghosts you but needs you to pay the bills. Still, armed with caffeine, unhealthy snacks, and an ever-growing collection of cat related mugs, you march on, because deep down, there's always the faint, flickering hope of becoming the next musical sensation by happy accident and maybe even hoovering up some lucrative (?) gigs. Yes, Capital Models have a new YouTube page. (Still in the development phase). Let's not forget impossible songs either.

Elsewhere on the interweb I've discovered that about 7% of the world's population are older than me. A sobering thought and statistic. I'm guessing that many of them are the folks I'm regularly stuck behind in the queue at the local Co-op.