I've no idea how this works

...but I'm going ahead with it anyway. The same could also be said for this:

What is the point of anything if you can't just try out stuff once in a while? So buy this limited edition, highly experimental, teetering on the brink of oblivion T-shirt here! We have a quiet, unassuming but almost interesting sales campaign running for the next few days and all at a reasonable price (so we think).