Sucker for some different design, street wise image and vacuous punky and edgy content but it's OK because all about actual whisky? Welcome to Smokehead. And yes I do feel at home and not at all exploited despite never actually having tasted any of it. One day I will, I signed up for the newsletter and now have a jaunty discount code. Their HQ is down the road in Broxburn so that's all pretty authentic in my book. Yes, the authenticity of Broxburn as a Scottish powerhouse of the alcohol industry is something I've never had to question.
You can get burned though, Scottish business life is risky and fraught with self inflicted disaster. I can remember a time when it was cool to like and invest in BrewDog (not them again and no, I'm not fixated). Methil no more, Bathgate no more etc. Those were the days but they were really not the days at all. It's just the distorted versions of the past playing out on rose coloured rewind. Let's just revise and realign our history a bit more. Up next, my unbridled thoughts from the dark heart of the "Colonial Dustbin".
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