After some simple retail research I can now reveal that Tesco invented the original breadstick, they may have also invented the original bread. Some of this could have occurred in Italy as food science developed (if the packaging is to be believed). The type of bread they came up with remains unclear, so they say.
Exclusive but inclusive: I've also designed a Moon buggy, it's primarily for use on Mars (never on the Earth or the Moon). You can drive it anywhere except into the ULEZ zone. That's zone-zone isn't it? It's non-compliant: see below.