Monday, January 23, 2017

Howl's slow moving guitar shop

Another shot of Clint the cat observing the antics of a new visiting puppy on the floor below the staircase. The encounter (the first of many no doubt) seemed to go well with no unsavoury behaviour from either beast. 

Now that the "Slow Moving Guitar Shop" I recently set up on Etsy has actually started to move i.e. generating sales (something I never really expected) I need to think about my sales and manufacturing strategy. At the moment the "one of a kind" aspect of the shop seems to be a key part of the early success along with prices. I guess I always new that the more expensive guitars would be tricky to sell, for all the obvious reasons of choice and competition. So to what extent do I try to adjust this or do I let things just follow a natural course? The other matter for consideration is selling internationally. This much more costly in terms of shipping, customs and insurance but I'm faced with the problem (or opportunity) of knowing that many of the shop's hits are now coming from the USA and I'm not selling there at present.

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