Thursday, April 22, 2021

Living for the death of the SUV

I like cars, I like car design, I like practicality and imaginative use of space, I like features, I like engines, I like the idea of electric vehicles, I'm less sure of their usefulness, I have doubts about our direction of travel, I also think I've an open mind. I'm more an eventual adopter than an early adopter, I'll admit that much.

However I have come to be bored with the focus group school of design of Sports and Utility Vehicles; SUVs. It's become that simple. They are everywhere, every manufacturer has a series of them in various contrived sizes. All with slim and beady eyes, full of marketed as practical but useless features, round and cynical facial expressions, odd interior spaces and cubby holes (where the spare tyre used to be), riding high and mighty, tailgates that open in numerous ways, 4WD options nobody needs and all too big and awkward for our economy sized parking bays, roads and driveways and worst of all ... silly names. 

So they don't fit the world they live in and pound for pound and inch by inch they offer no more space (interior volume) or value than the saloons, hatches and estate cars they've now pummeled into obsolescence, those are the facts (see this Twitter thread). We all know how Mars Bars have shrunk over time, this is the same concept. They are fashionable but not realistic - most of the time. New ideas and designs, bringing back the cars that people actually want, are welcome. I suppose, and it's a bit of a cliche, my generation were promised jet packs and instead we got the Nissan Duke and the Renault Kadjar with touch screens replacing switches. Probably reasonable enough but ...

In conclusion, here's a random and insipid SUV design for you to enjoy in all it's mediocrity. It could have come from any one of the major manufacturers. Unique and inspiring as a medium priced flat screen TV, washing machine or a tumble dryer. I know car sales have crashed due to Covid but I suspect there's maybe more to it. Don't get me started on EV design either.

So can your SUV do this? Back in the days of proper cars...

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