What product confidence looks like in Korean burger marketing.
I think that they may have a good point but, for numerous reasons, I am unable to prove it. As if that might matter.
What product confidence looks like in Korean burger marketing.
I think that they may have a good point but, for numerous reasons, I am unable to prove it. As if that might matter.
When it affects you personally it makes all the difference, when it doesn't you can be comfortably indifferent. At the same time some people are really being affected, ruined indeed by something you are indifferent to. Perhaps it's not you or me, just somebody else who we don't know or haven't even seen. Owning and keeping a wide ranging, accurate, operating empathy radar system is hard work.
The word "important"when applied to things in life is tricky to pin down in a relevant way because it's meaning really slides according to circumstances, well being, comfort and danger. Today in Scotland, we, the Scots are completely all over the place with "important" conflicting ideas, shifting beliefs and panic based priorities and that is one reason* why we're screwed and will continue to be so. We're a nation of frightened rabbits, mostly. Governments like that.
This also applies across the rest of humanity but the Scots have a bad case of it. Words to describe it might be a fuzzy, watery, self induced schizophrenia of some sort - the Scotland Syndrome.
*The other reasons are both current and historical but I can't be arsed listing them.
The significance of small things:
1. Today marks a calming down on what seems like an interminable struggle we've had with one of our cats having a bit of a bowel problem. When I say a bit of a problem I mean a nasty combination of diahorrea and vomiting that's been troubling him and us for weeks. After visiting the vets, a little too late probably, he was put on medication and we've pretty much revised both his diet and the portions he gets.
For years, because we were both out for hours at a time working each day, we simply provided a running buffet for the cats and they grazed peacefully. Things have changed but we didn't change this. Now portions are small and regular and more varied. The meds seem to be working too and he's returning to his old self and seems a lot more at ease.
At age 15 (a geriatric cat almost) you can't expect a quick recovery and habit changes to be easy but I'm hopeful we're through this now. Early morning bouts of his sickness etc. were hard to handle and the overwhelmingly bad smells a small cat can produce in a small space are hard to believe. I didn't enjoy collecting stool samples either and then dutifully handing them like illicit drugs packs into the Covid fortress that is the local surgery.
Mornings and evenings are med times for them both now and we thank the stars for Lick-e-Lix, a genius invention of the highest order. Anyway we now float in a calmer and less smelly sea for the time being, resting better with cat crisis stress down a notch but still knowing that at some point some other feline health problem is bound to happen.
2. Last night we reached the end of Squid Game after nine mind boggling episodes. For some reason this TV series really got to me and encroached into a lot of my head space, quite a large area I'll have you know. I find people on the edge (and over it) are fascinating, particularly when you're a bit back from the edge yourself. It's helpful if they are fictitious too. Never an easy watch, it jumped from terrifying and sudden violence to moments of tender care and pathos along with some forced and culturally stereotypical plot lines ... but it really worked for me.
The Squid Game universe now exists and with Series 1's final episode over I can guess only a few of the numerous directions it could be all headed towards in S2. Of course it's raised a load of difficult social issues, mostly in Korean cities I imagine. Then there are the wider, common philosophical points, human dilemmas and actual problems it highlights, they remain quite fascinating but always unsolvable. Those and keeping up with the quickly scrolling sub-titles (an actual joy in my book) were a mindful exercise in themselves.
I wonder how different groups of real people would perform in their own versions of the game; academics, engineers, politicians etc. when placed in such circumstances? Also a more diverse group, not just Koreans but a mix of races and classes. Who would come out on top? It hardly matters.
Gladly none of this is real (yet), it's just what passes for entertainment now and to be honest I found it a lot more entertaining than most of the "world class" sporting events that are forced down our throats on a regular basis. It's finally come to this, back in the early seventies we were keen to "stamp out reality", looks like we actually did it or at least ground it down a bit. Now we just have the Squid Game Syndrome to deal with.
From the Greek: It's just a screen shot of a short video playlist so the buttons don't work, you need to look elsewhere i.e. YouTube Music. Then toggle on down to videos.
P.S From somebody called Simon Kuper who writes for the FT, "I now understand that Japanese wives refer to their retired husbands as "sodaigomi" (oversized rubbish) or "nure-achiba" (wet fallen leaf)." Hmm.
I'm doubtful this is correct but if it is thank you very much, as I'm double vaxed I'll be doubly demonic I guess. What I need is an extra dose right now, to finish the job and the virus. As Jesus might have said, flesh and blood did not reveal this truth to me or you.
Local brew, two and a half pints in. In the pub. Ferry Brewery with glassy fingerprints and beery overtones. We live at the dirty end of the river, where the silt is visible in the water as it travels downwards and outwards, the colour of cloudy beer mostly. Great brown particles and shoals of whatever silt is made of, passing our windows and litter bins with each tide.
I often wonder when, after all these years of outpouring, Scotland's silt will run out and what may happen then. The waters of the Forth might be clear and drinkable for all, until that is they finally meet the rowdy and uncouth oily, salt and vinegar flavoured H20 of the North Sea.
The silt exporting and processing industry* may no longer be a viable business and many jobs will be lost and once bustling waterfront communities will die. I may not live long enough to see that strange, unfortunate but sparkling day, but I can still imagine it because it's a common experience.
*For dyslexic folks: not to be confused with Scotland's slit industry.
Why has no pub or brewery around and along these coastal parts not used the title "Froth of Forth?" There probably are good reasons.
File under Old News: Always a sucker for a good, almost plausible conspiracy theory, that's me. This tale is about the fuel "shortage". Some say there isn't one. There's a fuel glut brought on by low sales during lockdown so the oil companies need to accelerate demand (petrol and diesel have a shelf life) to move static stocks. What better way to quickly empty the storage tanks than declare a mythical shortage (because of convenient HGV drivers issues) and so create panic buying in order to turn over stock that's aging? As a bonus you can up the price (supply v demand etc.) and make a tidy profit along the way. Nice.
Also raised are the regular questions about supermarket fuel quality against the quality of actual big oil petrol stations. Some say the supermarkets sell nearly out of life petrol in the same way that Wetherspoons buy/sell their (?) beer, nearing the end of it's life. Lots of anecdotes about vehicle fuel systems burping and coughing on recent Tesco/Asda/Sainsbury's petrol fill ups. Just watch for that little blip on your rev counter when the engine is idling, followed by poor performance no doubt.
Do I actually believe this? It certainly fits with the Tories jingoistic resetting history narrative. Well I've just been to the barbers and blah blah blah.
1. Days away from the internet, ration style phone use.
2. Read any book, play a musical instrument, sing to yourself.
3. Wear comfortable and practical clothes.
4. Walk whenever possible.
5. Sleep without any alarm device nearby.
6. Eat yogurt, fruit, milk - lay off coffee.
7. Reflect on past decisions, take a journey in your mind.
8. Nap when you feel the need to.
9. Limit TV viewing, avoid newscasts and serials.
10. Spend time outside, watch the weather, study the sky.
(Then wake up from that pleasant enough dream and have a good moan to yourself about trivia or nothing really, get bored with Twitter and shouty headlines after thirty seconds exposure and then go out and step in some dog shit and sniff the pungent unpleasantness of a nearby blocked drain as some idiot growls past you in a Ricer modified Honda painted purple and a man standing in a bus queue spits into the gutter and throws down some litter.)
Time moves on as it must:
"When that fragile moment of cleansing finally arrived it was more spectacular and magical than I could have ever imagined."
The artwork shown above is conveniently titled "Underwater" and draws much of it's inspiration from a long and soggy meditation taken whilst considering mankind's impending watery doom.
*Don't mention the movie "Waterworld".
An inner voice whispers: “There is no internet. No phone signals.
No shops or pubs or amenities for 14 miles. We’re at the road’s own craggy end. Whatever
you do don’t get into an emergency situation of any kind.”
The roads are narrow, clogged with errant sheep, confused
pheasants and the occasional brooding stag. The sun, moon, the glacial,
battered landscape and the clear, warm unseasonal breeze are magnificent. We
are in “the Glen”. A short period of
minor adjustment to the new reality will be required.
“My Jaguar is in the workshop” said our landlord as he
apologized for leaving us alone, whilst driving away in an inferior but clearly
more reliable car. Jaguars eh? Dusk was descending so I made friends with the birds. There
are a lot of them here, always quite angry with each other as they bicker at
the various overflowing feeders. We’re not the only stupid things on the planet
it seems. Red squirrels eventually pick up the confidence to raid the feeders
too, they’re a bit more violent, they wrestle with the tops and poke at the
nuts and seeds or bend the wire frames with tough buck teeth that I presume
are worth risking to attack the metal larder.
We wake up early. The garden is full of sheep, well four
sheep, two ewes and their faithful, fatty lambs. We’re concerned but there are
sheep in all the fields so this is probably normal, so long as they don’t eat
the plants or the chicken food and so on. The next day there are twenty seven
sheep in the garden.
At night the skies are dark with no light pollution, there
is no one nearby, no vehicles or streetlights. We can see into space. There’s
the moon and Jupiter and some other blingy things. Wispy clouds allow the
celestial fairy lights to peep through at us. We’re alone. Like Joni and Graham
we light the log fire. This is our house now.
Out in the glen we hear the sounds of dogs and quad bikes.
The shepherds are at work, driving the flocks down from the hills. Then a
darker shadow grows across the glen. It’s 8AM, there’s a large blue HGV parked
down on the single track road, it’s engine running. We hear the sheep bleating
as they are led towards the wagon. They are quickly scuttled inside and so off
to wherever. They won’t see the glen again, that’s for sure. Today there are no
sheep in the garden. As I grow older, I’m mostly ambivalent than ever about
Indian food.
At times we will crack and seek out civilisation, there,
shining at the end of a forested tunnel way down the potholed and beaten track.
Blinded by the sun going out, blinded by the sun coming back. A pheasant ricocheted
across the windscreen, thankfully unharmed and we live on to eat a canteen
breakfast in a garden centre. It’s surprisingly good complete with an almost
perfect fried egg. Like the rest of the clientele we are of a certain age and
attitude, killing time before we take in the final backwards view from the
bottom of a shallow grave or inside a plastic urn. (I don’t really think about
these things often, just at garden centres). We will be the last of the boomers
one fine day, they’ll all miss our purchasing power and wit and wisdom then.
The weather is always just outside, we try to ignore it as we walk into the hills. It comes and goes. Today we are in the footsteps of Queen Victoria. Not my favourite queen, royalty being something of a peculiar human invention albeit leadership of some type is always needed. It’s the lack of “qualifications” and the family connections I object to, that and the abuse of privilege and rank. The walk is unplanned, we leave the house and turn right and trek onwards, already we’ve broken all the rules by being unprepared and vague in our intentions. We do however have an extra, older walking companion who has planned all this but simply forgotten to tell us about the details.
We move up the glen through a
variety of conditions and surfaces. There are trees, stones, and the sounds of
rushing waters as time ticks down slowly in God’s own country. It’s a “there
and back again” kind of trek so we’re back before the dinner burns up, down
from the hills and eating shepherd’s pie in the cottage.
At night, when the books are exhausted and the keyboards are
quiet, we take refuge in a grainy TV signal’s output, looking much as it might have done in the 1960’s but with washed out colours. For some
reason the volume is also governed down so a high level of concentration and
focus is required just to get through regular, pastoral TV otherwise it’s just
another blurred experience. Any bodily creak from a stray bone or couch can
render the program narrative quickly incomprehensible. I find a few glasses of
red wine apply the necessary numbing quality needed to adjust to this pace of
broadcasting and so enjoy the variable and distorted content. Misheard dialogue
and blurred vision is always entertaining.
Alone.
Life here is not without it’s drudgery. The regular filling
of the bird feeders being an essential task. Sometimes also removing struggling
birds trapped in the feeders is required. They just get lost in some feeding
frenzy at times. Sunflower seeds are their favourite, even though it takes time
and technique to split them open and consume them, the birds don’t mind.
Peanuts are more run of the mill, pecked at and eventually destroyed with the
hammer action of the bill, pulverised and gone. I scatter random nuts and seeds
on the ground, the squirrels, chickens and Guinea fowls don’t seem to mind.
Everyone gets fed.
It’s been a mostly sunny and blue skyed break; the strong
September sun is unexpectedly bright and strangely warming. The house faces
south so we bask in it all as the friendly clouds allow. I’m reading a book
about young arty types on Hydra in Greece, a historical work of fiction. At
times the alien heat almost works and some slight transportation takes place if
you just close an eye for a moment and forget about Brexit and fashion anxiety.
The glen, but on a Greek island; perhaps not quite yet and no Leonard Cohen striding
around, making conquests, stringing along fickle muses, buying houses and then carelessly
warbling off into the sunset. No. We are firmly in Scotland and the dead grey
churches are out there as a stiff reminder; empty, standing like some strange
presbyterian theological litter, comatosed now but once intent on chewing up all
the green grass at the edges of the fields.
By Friday I’m back to having a second attack on actually reading the final
book in the Knausgaard saga, part 6 of My Struggle. I’m struggling with this
one. It’s heavier and more reflective and I feel it strangling every thought in
my mind at times. I’m blinded by the tirade of words, like some verbalized Mozart
or shredded guitar figure. I’d planned to finish it sometime during lockdown last year but didn’t even bother. I decided to allow myself to coast over those unreal
months. Now we’re on the sunny uplands of
further self-inflicted austerity I might as well try, there may be some comfort
in his bleak but busy with the minutest detail, elongated prose and
self-exploration.
I'm still reading...
We made it home safely, fuel shortages and a stupidity surplus all failing to slow us down. Thanks to the weather gods and my lovely wife for making it a very enjoyable and peaceful week. Our first break away since everything went crazy last year. The glen leaves it's mark once again.